Chevrolet will use the enormous SEMA aftermarket exhibition next week as a platform to display custom concepts for several of their small cars like the Spark and Sonic, as well as upcoming models like the Malibu Turbo and 2014 Impala.
Eager to change public opinion about the product of their small cars, Chevrolet is rolling out several amped-up versions of their compact vehicles at SEMA. They’ve created the Cruze Upscale, the Spark Sinister and Spark Z-Spec, and the Sonic Z-Spec 1 and Sonic Z-Spec 2.5.
Sales of small cars were up 97 percent for Chevrolet in September, but the automaker is after long-term success. That means embedding yourself into the public consciousness, and that means you need something that people will remember.
Chevrolet will also display the “Pink Out” Spark for cancer awareness, and “The Color Run” Spark to support the urban 5K racing organization.
SEMA is also an opportunity for Chevrolet to show off its aftermarket and do-it-yourself accessories. Some of their most sought-after products are the crate LS7 and LS9 engines that are available for order. Expect both engines to play a big role in the Chevrolet exhibit at the show. Chevy has also hinted that there will be a healthy contingent of Camaro and Corvette concepts, but we’ll have to wait for the show to see what those look like.
We’ll be reporting live from SEMA when the show kicks off in two weeks, so stay tuned for photos and video from the biggest aftermarket show in the world.
Courtesy of: AutoMedia
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